GOLF TRAVEL MART 2009
06:22
The Tourism Authority of Thailand (TAT) will be organising the Golf Travel Mart 2009, during 12 – 16 May, in Bangkok, Chon Buri, Phetchaburi, and Prachuap Khiri Khan.
The Golf Travel Mart 2009 is to be launched to promote golf tourism and to increase the number of visitors in this niche market. The objectives are to stimulate new promotional golf packages, and promote Thailand as a leading golf destination in the international market.
TAT in its 2009 Marketing Plan aims to shift its international market-base to quality tourists through niche market promotions; such as, golfing. It plans to turn Thailand into a “Golf Paradise” for international golfers which would increase the number of quality tourists, as well as increase spending in other sectors; such as, shopping, health and spa, which is suitable for golfers and their families.
The golf market is a market with high potential growth, as the number of golfers is increasing, particularly female and junior golfers. Thailand has great potential for the international golfing market due to its wide range of facilities that respond to demands compared to other countries in the region. These include over 200 golf courses, as well as many practice courses and golf academies for both adults and juniors that meet international standards throughout the country.
Destination diversity and the vast choice of golf courses located throughout the country are key factors attracting the large numbers of visitors coming to play golf in Thailand. From the beach resorts in the South, to the mountainous surroundings in the North, or the lively cities of Bangkok and Pattaya, there are golf courses to suit every preference. Combine this variety of quality golf with the excellent value for money, and visitors have the makings of a true golf lover’s dream come true. This has proven to be successful, as seen by the many golf travellers who now rank Thailand as the one of best top travel destinations in the world.
All of these make Thailand an attractive destination for golf tournaments; such as, the Royal Trophy and the Thailand Ladies’ Open (LPGA) which are world-renowned, and youth camps with young golfers participating from around the world. This has been evidenced by the World Golf Travel Agents Association recently awarding Thailand the ‘Best Up and Coming Destination’ for golf vacations. Thailand has hosted world-class golf tournaments attracting such players as Tiger Woods, Ernie Els, and Colin Montgomerie. Such courses as Blue Canyon in Phuket have played host to international tournaments together with the Thai Country Club and Alpine Golf Club in Bangkok during the last few years. The Thai Country Club will be hosting the high-profile Asian Volvo Masters for the next 3 years.
The selected international tour operators in the golf market, media persons, golf academies, and organizers from each TAT overseas office are invited to travel to Thailand. They will be participating in the Golf Travel Mart 2009 and testing some of the golf products on offer. The total number of participants will be 345 people, which includes 10 tour operators and 5 media, academies or organizers from each office. The targeted overseas markets include Japan, Korea, China, Australia, Scandinavia, the USA, and others.
Representatives from international tour operators and media participants are invited to participate in the Trade Meet at the Queen Sirikit National Convention Centre on 14 May, 2009. An introductory seminar on golfing products in Thailand will be presented to the international golf tour operators and media. The product testing activities and welcome party will bring all participants to Pattaya, followed by a farewell party in Cha-am/Hua Hin during 12-13 and 15-16 May, 2009, respectively.
Contact information:
International Public Relation Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Web site: www.tatnews.org
The Golf Travel Mart 2009 is to be launched to promote golf tourism and to increase the number of visitors in this niche market. The objectives are to stimulate new promotional golf packages, and promote Thailand as a leading golf destination in the international market.
TAT in its 2009 Marketing Plan aims to shift its international market-base to quality tourists through niche market promotions; such as, golfing. It plans to turn Thailand into a “Golf Paradise” for international golfers which would increase the number of quality tourists, as well as increase spending in other sectors; such as, shopping, health and spa, which is suitable for golfers and their families.
The golf market is a market with high potential growth, as the number of golfers is increasing, particularly female and junior golfers. Thailand has great potential for the international golfing market due to its wide range of facilities that respond to demands compared to other countries in the region. These include over 200 golf courses, as well as many practice courses and golf academies for both adults and juniors that meet international standards throughout the country.
Destination diversity and the vast choice of golf courses located throughout the country are key factors attracting the large numbers of visitors coming to play golf in Thailand. From the beach resorts in the South, to the mountainous surroundings in the North, or the lively cities of Bangkok and Pattaya, there are golf courses to suit every preference. Combine this variety of quality golf with the excellent value for money, and visitors have the makings of a true golf lover’s dream come true. This has proven to be successful, as seen by the many golf travellers who now rank Thailand as the one of best top travel destinations in the world.
All of these make Thailand an attractive destination for golf tournaments; such as, the Royal Trophy and the Thailand Ladies’ Open (LPGA) which are world-renowned, and youth camps with young golfers participating from around the world. This has been evidenced by the World Golf Travel Agents Association recently awarding Thailand the ‘Best Up and Coming Destination’ for golf vacations. Thailand has hosted world-class golf tournaments attracting such players as Tiger Woods, Ernie Els, and Colin Montgomerie. Such courses as Blue Canyon in Phuket have played host to international tournaments together with the Thai Country Club and Alpine Golf Club in Bangkok during the last few years. The Thai Country Club will be hosting the high-profile Asian Volvo Masters for the next 3 years.
The selected international tour operators in the golf market, media persons, golf academies, and organizers from each TAT overseas office are invited to travel to Thailand. They will be participating in the Golf Travel Mart 2009 and testing some of the golf products on offer. The total number of participants will be 345 people, which includes 10 tour operators and 5 media, academies or organizers from each office. The targeted overseas markets include Japan, Korea, China, Australia, Scandinavia, the USA, and others.
Representatives from international tour operators and media participants are invited to participate in the Trade Meet at the Queen Sirikit National Convention Centre on 14 May, 2009. An introductory seminar on golfing products in Thailand will be presented to the international golf tour operators and media. The product testing activities and welcome party will bring all participants to Pattaya, followed by a farewell party in Cha-am/Hua Hin during 12-13 and 15-16 May, 2009, respectively.
Contact information:
International Public Relation Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2253 7419
E-mail: prdiv3@tat.or.th
Web site: www.tatnews.org
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