August 10-16, 2009
Visitors to Bangkok between 10-16 August, 2009, will get a unique opportunity to stop by at a spectacular exhibition of farm, herbal, and houseware products manufactured by village communities under the Royal Project Foundation.
The "Royal Project 40 @ CentralWorld" features more than 3,000 types of quality products from the Royal Projects in an atmosphere of a modern supermarket covering an area of 3,000 square metres at CentralWorld.
The CentralWorld shopping complex is located in downtown Bangkok and accessible from either the Chit Lom or Siam SkyTrain Stations.
Since this year marks the Foundation's 40th anniversary, the fair is being held on a grander scale than normal. It is also being organised around Her Majesty the Queen’s 77th birthday, which falls on 12 August.
The motto of the fair is "The Royal Project Goes Global" and the aim is to bring the Royal Project's products up to international standards in order to promote their exportability.
For the first time, the fair will feature a garden of spectacular blue hydrangea flowers blooming right in the centre of Bangkok.
Among the highlighted items for this year is peach in syrup that features the Foundation's high-quality fresh peaches. The product is special because of its pure freshness since it is produced and sold in the same year.
Artichoke tea is another popular product known as a mineral source to nurture the liver and gallbladder and help prevent hepatitis. Normally, this plant is grown only in cold countries, but the Royal Project has successfully grown it in Thailand.
The fair includes the following shops:
1. The Foundation for the Promotion of Supplementary Occupations and Related Techniques under the royal patronage of H.M. the Queen offers handicrafts, woven materials, and carved-sculpture products.
2. Chitrlada Shop sells wickerwork, embroidery, and royal handicrafts.
3. Silapachip 904 has specially woven materials, Thai desserts, and various snacks.
4. Bangsai Arts and Crafts Centre of H.M. Queen Sirikit sells ceramic pieces.
5. Sai Jai Thai Foundation has hand-painted cloth and glass sculptures.
6. Phu Fa Shop presents items made from pakakayo materials.
7. Chulabhorn Research Institute has toiletries, tableware, spa products, and furniture.
8. The Royal Chitrlada Project offers rice and diary products.
9. The Princess Pa Foundation presents liver paste made by Thailand’s Islamic communities.
10. To Be Number One Project features polo shirts and wristbands.
The Lifestyle Supermarket is beautifully decorated to offer all products from the Royal Project at special prices. The Royal Gourmet features specially-prepared food using ingredients from the Royal Project by 15 well-known restaurants.
The Royal Project was initiated by His Majesty King Bhumibol Adulyadej in 1969. It was introduced to encourage hill-tribe villagers to shift from the cultivation of opium poppies to alternative crops. The project was also intended as a highland agricultural development centre. The villagers grow temperate climate fruit trees, and cultivate flowering and nutritious plants.
As a learning centre, it provides education to hill-tribe people to improve their quality of life, promotes settlement in certain areas instead of moving from place to place and discourages the practice of shifting cultivation and slash-and-burn methods, and conserves watershed areas.
It conducts research on plants to be grown, promotes them, controls their quality, and helps with the marketing, at the same time as protecting the environment and the hill-tribes’ welfare and culture.
Currently, the Royal Project Foundation supports more than 100,000 people in 36 projects in five Northern provinces: Chiang Mai, Chiang Rai, Phayao, Lamphun and Mae Hong Son. Involved are permanent staff volunteers, officials from various government agencies, farmers and tribal groups, mainly Hmong, Yao, Karen, Lahu, Akha, Lisu, and Chinese Haw.
Each Royal Project Development Centre promotes the conservation of local culture and tradition among the people in the area, and encourages villagers to participate in ecotourism activities.
Admission to the fair is free of charge. For more information, please contact CentralWorld on 02-640-7000 ext 1303 and 1321.
IMPORTANT
Event dates and programme details may be subject to change.
Many of the festivals and events listed on Thailand's official calendar of annual events are traditional Buddhist or folk festivals, the date of which is either determined by the Buddhist lunar calendar and waxing and waning moon. These are not staged events. The festivals reflect the rhythm of life in rural Thai villages and local traditions as observed in times past. To ensure you have the most updated information, please reconfirm details prior to travel.
Contact:
Tourism Authority of Thailand
Email: info@tat.or.th
Website: www.tat.or.th
Tel: +66 (0) 2250 5500 (120 automatic lines)
Fax: +66 (0) 2250 5511 (two automatic lines)
FOR EVENT INFORMATION,
please call 1672.
Address:
1600 Petchaburi Road, Makkasan, Rajatevee
Bangkok 10400
Thailand
Visitors to Bangkok between 10-16 August, 2009, will get a unique opportunity to stop by at a spectacular exhibition of farm, herbal, and houseware products manufactured by village communities under the Royal Project Foundation.
The "Royal Project 40 @ CentralWorld" features more than 3,000 types of quality products from the Royal Projects in an atmosphere of a modern supermarket covering an area of 3,000 square metres at CentralWorld.
The CentralWorld shopping complex is located in downtown Bangkok and accessible from either the Chit Lom or Siam SkyTrain Stations.
Since this year marks the Foundation's 40th anniversary, the fair is being held on a grander scale than normal. It is also being organised around Her Majesty the Queen’s 77th birthday, which falls on 12 August.
The motto of the fair is "The Royal Project Goes Global" and the aim is to bring the Royal Project's products up to international standards in order to promote their exportability.
For the first time, the fair will feature a garden of spectacular blue hydrangea flowers blooming right in the centre of Bangkok.
Among the highlighted items for this year is peach in syrup that features the Foundation's high-quality fresh peaches. The product is special because of its pure freshness since it is produced and sold in the same year.
Artichoke tea is another popular product known as a mineral source to nurture the liver and gallbladder and help prevent hepatitis. Normally, this plant is grown only in cold countries, but the Royal Project has successfully grown it in Thailand.
The fair includes the following shops:
1. The Foundation for the Promotion of Supplementary Occupations and Related Techniques under the royal patronage of H.M. the Queen offers handicrafts, woven materials, and carved-sculpture products.
2. Chitrlada Shop sells wickerwork, embroidery, and royal handicrafts.
3. Silapachip 904 has specially woven materials, Thai desserts, and various snacks.
4. Bangsai Arts and Crafts Centre of H.M. Queen Sirikit sells ceramic pieces.
5. Sai Jai Thai Foundation has hand-painted cloth and glass sculptures.
6. Phu Fa Shop presents items made from pakakayo materials.
7. Chulabhorn Research Institute has toiletries, tableware, spa products, and furniture.
8. The Royal Chitrlada Project offers rice and diary products.
9. The Princess Pa Foundation presents liver paste made by Thailand’s Islamic communities.
10. To Be Number One Project features polo shirts and wristbands.
The Lifestyle Supermarket is beautifully decorated to offer all products from the Royal Project at special prices. The Royal Gourmet features specially-prepared food using ingredients from the Royal Project by 15 well-known restaurants.
The Royal Project was initiated by His Majesty King Bhumibol Adulyadej in 1969. It was introduced to encourage hill-tribe villagers to shift from the cultivation of opium poppies to alternative crops. The project was also intended as a highland agricultural development centre. The villagers grow temperate climate fruit trees, and cultivate flowering and nutritious plants.
As a learning centre, it provides education to hill-tribe people to improve their quality of life, promotes settlement in certain areas instead of moving from place to place and discourages the practice of shifting cultivation and slash-and-burn methods, and conserves watershed areas.
It conducts research on plants to be grown, promotes them, controls their quality, and helps with the marketing, at the same time as protecting the environment and the hill-tribes’ welfare and culture.
Currently, the Royal Project Foundation supports more than 100,000 people in 36 projects in five Northern provinces: Chiang Mai, Chiang Rai, Phayao, Lamphun and Mae Hong Son. Involved are permanent staff volunteers, officials from various government agencies, farmers and tribal groups, mainly Hmong, Yao, Karen, Lahu, Akha, Lisu, and Chinese Haw.
Each Royal Project Development Centre promotes the conservation of local culture and tradition among the people in the area, and encourages villagers to participate in ecotourism activities.
Admission to the fair is free of charge. For more information, please contact CentralWorld on 02-640-7000 ext 1303 and 1321.
IMPORTANT
Event dates and programme details may be subject to change.
Many of the festivals and events listed on Thailand's official calendar of annual events are traditional Buddhist or folk festivals, the date of which is either determined by the Buddhist lunar calendar and waxing and waning moon. These are not staged events. The festivals reflect the rhythm of life in rural Thai villages and local traditions as observed in times past. To ensure you have the most updated information, please reconfirm details prior to travel.
Contact:
Tourism Authority of Thailand
Email: info@tat.or.th
Website: www.tat.or.th
Tel: +66 (0) 2250 5500 (120 automatic lines)
Fax: +66 (0) 2250 5511 (two automatic lines)
FOR EVENT INFORMATION,
please call 1672.
Address:
1600 Petchaburi Road, Makkasan, Rajatevee
Bangkok 10400
Thailand
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